Cutting Edge Concept Stores
A concept store for men has moved into Taborstrasse in the 2nd district. Strictly Herrmann is the name of the store with a great shop design by Philipp Bruni, selected fashion labels, smart accessories from eyewear to bags, books, fragrances, cosmetics, gin and the latest techno gadgets.
“Pure” men’s stores can also be found in the 7th district, Vienna’s trendy quarter. The E35 Shop focuses exclusively on vintage clothing. In particular, Levi’s are represented here with authentically reproduced pants, jackets, shirts and T-shirts of the period from 1920 to 1960. Smart shoes as well as all sorts of accessories ranging from sunglasses to bags round out of the offering.
Arnold’s, also in the 7th district, specializes in streetwear: Jackets, pants, sweatshirts by Carhartt, jeans of the brand Edwin from Japan, hand-sewn Red Wing shoes and, of course, a whole bunch of accessories.
La Moustache on Kirchengasse sells sporty-elegant fashion from Italy and France. The store carries stylish shirts, pants, sports jackets, shoes, ties and even tuxedos. “Classic, but not boring,” says the owner.